hoopla is the digital service of Midwest Tape, a leading provider of entertainment media products and services: DVDs, CDs, audiobooks and shelf-ready solutions, to public libraries across North America for over a quarter of a century. Their purpose has always been to partner with libraries in delivering the best content to patrons in the most streamlined manner possible. Through the years, They've cultivated a growing passion for the evolving public library.

hoopla Digital builds on that passion by providing public libraries of all sizes the ability to offer patrons an enormous selection of digital video (movies and TV shows), music, audiobooks, Ebooks and comics to their patrons. For these libraries, they’ve pioneered a unique model that allows patrons to borrow content immediately, removing artificial availability constraints and maximizing the power of digital content and Internet distribution. Technologically, they focus on the latest browser, phone, tablet, and TV products to deliver the best possible experience to the the public library patron.

Details were taken from hoopladigital.com